Media Culture
Our philosophy is to develop the advertiser’s media culture and expertise. The pillars to maximise the return on media investment:
Information system
- Opticians by company, by business, by brand, by campaign.
- Investment tracking.
- Historical investment and delivery repository.
- Definition and tracking of media KPIs (investment, GRPs, qualitative, media mix, coverage-frequency…).
- Competitive Tracking.
- Status Key Media Owners.
- Key Media Trends.
Investment Management
- Focus on ROI.
- Cost Management.
- Post-campaign evaluation.
- Attribution and contribution models.
Partner Leadership
- Agency involved and are part of the Marketing team.
- Relationship with Key Media Owners.
- Joint Business Plan with Big 3 (Alphabet, Meta, Amazon).
- Ownership commercial conditions.
- Negotiation process.
Strategic Process
- Media Reviews & Media Strategies.
- Media Principles.
- ICPs processes for campaigns.
- Learning and Innovation Roadmap.
Do you think your brand needs to generate more impact with your media strategy?
Let’s get to know each other:)
Let’s work together to improve your ROI and effectiveness of your media spend; develop the best digital strategy; make your agency a true partner; and train you and your team.
Relationships based on trust
